Brick-and-mortar Growth Continues for Apparel Brand

  • Buck Mason opens its third store in the Chicago area
  • Brand’s 33rd location in the US
  • Expansion of brick-and-mortar footprint
  • Shop-within-a-shop concept at Oakbrook Center
  • Chicago as an important market for DTC brands

Buck Mason, founded by Sasha Koehn and Erik Allen Ford in 2013, has been steadily expanding its physical presence to reach customers. The Los Angeles-based apparel brand opened a store in Lakeview in May after its first Chicago location in Lincoln Park in March 2023. Co-founder Koehn said they plan to expand where it makes sense and fit the local vibe. The Oakbrook Center store features a unique shop-within-a-shop concept with reclaimed oakwood and Chicago glass blocks. Chicago has been a vibrant market for DTC brands, including Beyond Yoga, Radio Flyer, and Wilson Sporting Goods.

Factuality Level: 8
Factuality Justification: The article provides relevant information about Buck Mason’s expansion into the Chicago market and mentions other brands that have also opened stores in the area. It includes quotes from co-founder Sasha Koehn and provides context on the growth of DTC brands in Chicago. However, it contains some minor details that are tangential to the main topic.
Noise Level: 5
Noise Justification: The article is mostly focused on reporting news about a specific company’s expansion plans and other brands opening stores in Chicago without providing any significant analysis or insights. It lacks depth and fails to explore the reasons behind these decisions or their potential impact on the retail industry.
Financial Relevance: Yes
Financial Markets Impacted: Retail industry
Financial Rating Justification: The article discusses the expansion of retail brands into new markets, which can impact financial markets as it may affect stock prices and investment decisions related to these companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article. The text discusses retail expansion and store openings for various brands in Chicago.

Reported publicly: www.retaildive.com