Global Mobility Giant Bridgestone Backs UK-Based Automotive Software Provider

  • Bridgestone acquires a 5% stake in Halfords’ Avayler business for $3m (£2.4m)
  • Avayler is a software-as-a-service provider for automotive companies
  • Avayler has won contracts with Tirebuyer and Mobivia among others
  • The Commercial Agreement has an initial term of 15 years

Halfords has sold a 5% stake in its Avayler business to global mobility company Bridgestone for $3m (£2.4m). Launched in July 2021, Avayler is an in-house development by Halfords that manages services across garages, mobile vans, and retail stores. It offers software solutions for automotive businesses to digitalize their operations from online booking to invoicing. Since its launch, Avayler has secured contracts with major players like American Tire Distributors Inc., Tirebuyer in the USA, and Mobivia in Central Europe. Bridgestone’s investment and 15-year Commercial Agreement will enable access to Avayler’s software products for its retail and van operations worldwide.

Factuality Level: 10
Factuality Justification: The article provides accurate information about Halfords’ partnership with Bridgestone and the benefits of Avayler software for automotive businesses.
Noise Level: 2
Noise Justification: The article provides relevant information about Halfords’ Avayler business and its partnership with Bridgestone, highlighting the benefits of Avayler for automotive businesses and the potential for future growth. It also includes quotes from a key figure in the company. The content is focused on the topic and supports its claims with details about Avayler’s success with other clients.
Financial Relevance: Yes
Financial Markets Impacted: Halfords’ stock price and Bridgestone’s investment in Avayler
Financial Rating Justification: The article discusses a financial transaction between Halfords and Bridgestone, with the latter investing $3m (£2.4m) for a 5% stake in Avayler, which is a software-as-a-service provider for automotive companies. This has potential implications on Halfords’ stock price and could impact both companies’ operations and financial performance.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the article

Reported publicly: www.retailsector.co.uk