Lingerie Retailer Bravissimo Joins Forces with Wacoal Europe

  • Bravissimo acquired by Wacoal Europe
  • Wacoal Europe owns brands like Freya, Fantasie, and Elomi
  • Bravissimo to continue operating as a separate company
  • Leanne Cahill remains CEO of Bravissimo
  • Selling lingerie and swimwear in sizes D cup and above
  • Operations to continue from Leamington Spa office and warehouse
  • Improving bigger cup size options in the UK market for 30 years

Bravissimo, a lingerie retailer specializing in sizes D cup and above, has been acquired by Wacoal Europe. Wacoal Europe owns brands such as Freya, Fantasie, and Elomi, which Bravissimo has sold for years. Under the new ownership, Bravissimo will continue to operate independently with Leanne Cahill as CEO. The company will maintain its office and warehouse in Leamington Spa and keep all UK stores open. Both companies have played a significant role in expanding cup size options in the UK market over the past 30 years.

Factuality Level: 10
Factuality Justification: The article provides accurate and relevant information about Bravissimo being acquired by Wacoal Europe, the continuation of operations under the same management, and the history between both companies in providing larger cup sizes for customers.
Noise Level: 3
Noise Justification: The article provides relevant information about a business acquisition and the continuation of operations under new ownership, with quotes from key figures involved. It is focused on the topic and does not contain irrelevant or misleading content.
Financial Relevance: Yes
Financial Markets Impacted: The acquisition of Bravissimo by Wacoal Europe impacts both companies and their respective financial markets.
Financial Rating Justification: This article discusses the acquisition of Bravissimo by Wacoal Europe, a lingerie and swimwear manufacturer, which will likely have an impact on the financial performance and market value of both companies involved.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event is mentioned in the text and it does not meet the criteria for an extreme event within the last 48 hours.

Reported publicly: www.retailgazette.co.uk