TransUnion and AT&T’s New Feature Combats Robocalls and Boosts Customer Engagement

  • TransUnion and AT&T launch a new feature that displays the reason for a call, company name, and logo on Android devices
  • The feature aims to increase trust in phone calls and encourage customers to answer them
  • 75% of consumers are likely to answer calls with company name and logo displayed
  • Options include appointment reminders, customer service, refill reminders, and patient callbacks
  • TransUnion’s technology requires call authentication to prevent scams and spam
  • The feature may expand to iPhones in the future

A common issue is customers declining calls from unknown numbers, often missing important updates or information. To combat this, TransUnion and AT&T have launched a feature that displays the reason for the call, company name, and logo on Android devices. This aims to increase trust in phone calls and encourage customers to answer them more frequently. With options like appointment reminders, customer service, refill reminders, and patient callbacks, the technology also requires call authentication to prevent scams and spam. The feature may expand to iPhones in the future.

Factuality Level: 8
Factuality Justification: The article provides accurate information about TransUnion’s new technology that aims to increase trust in phone calls by displaying the reason for the call and company name/logo on Android devices. It includes relevant quotes from James Garvert, senior vice president of TruContact Communications Solutions at TransUnion, and cites a study conducted by the company. The article also discusses the issue of robocalls and how it affects consumer trust in phone calls. However, there is no mention of the TRACED Act’s specific provisions or details on how the technology works to authenticate callers.
Noise Level: 7
Noise Justification: The article provides relevant information about a new technology aimed at improving phone call authentication and trust between companies and customers. However, it contains some repetitive information and could benefit from more in-depth analysis of the issue of robocalls and scams.
Financial Relevance: No
Financial Markets Impacted: No
Financial Rating Justification: The article discusses a new technology by TransUnion and AT&T that aims to improve trust in phone calls between companies and customers, particularly for sensitive or complex issues like mortgage discussions with banks or health-related appointments. The technology displays the company name, logo, and reason for the call on Android devices. This could potentially impact operational efficiency and employee morale but does not directly pertain to financial topics or impact financial markets or companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article. The main topic discusses a new technology to display the reason for calls and company information on Android devices, aiming to improve customer trust and reduce missed connections.

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