Half of Shoppers Will Spend More if Retailers Invest in AR and Omnichannel Experience

  • 45% of shoppers would spend more online if technology helped them visualize products before purchase
  • 40% want to use AR technology for virtual product testing
  • 52% prefer a seamless omnichannel experience
  • 32% want AI chatbots for instant answers
  • 41% seek improved online security
  • 17% desire one-click online shopping

A survey by PushON reveals that 45% of shoppers would spend more online if retailers invested in visualization technology, such as Augmented Reality (AR) apps for virtual product testing. 40% prefer an omnichannel experience, while 32% want AI chatbots and 17% seek one-click shopping. Sam Rutley, PushON’s MD, emphasizes the importance of adapting to technological advancements in retail.

Factuality Level: 8
Factuality Justification: The article provides accurate information from a survey conducted by PushON and includes quotes from Sam Rutley, the managing director of the company. It presents data and opinions related to consumer preferences for technology in online shopping and the future of retail. The information is relevant and based on research, with no clear signs of sensationalism or personal bias.
Noise Level: 3
Noise Justification: The article provides relevant information about consumer preferences for technology in online shopping and highlights potential solutions for retailers to improve their services. It includes data from a survey and insights from an industry expert. However, it lacks deep analysis or exploration of long-term trends or consequences.
Financial Relevance: Yes
Financial Markets Impacted: Retail industry
Financial Rating Justification: The article discusses consumer preferences for technology that can improve online shopping experience and their willingness to spend more money if these technologies are implemented, which could impact the retail industry’s financial performance.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the last 48 hours.

Reported publicly: www.retailsector.co.uk