Don’t Rush for Black Friday Deals, Wait for Better Bargains
- 87% of Black Friday prices aren’t the cheapest of the year according to Which?
- Which?’s investigation tracked product prices for 12 months
- 94 popular tech, home and personal products analyzed from major retailers
- Only 14% of products were cheaper on Black Friday compared to other times in the year
- 76% of products were cheaper or same price outside of Black Friday period
- Waiting for a better deal may result in lower prices
A recent investigation by consumers association Which? has revealed that most Black Friday deals aren’t necessarily the cheapest of the year. The organization tracked product prices for a year and found that 87% were either the same price or cheaper than their Black Friday price at other times throughout the year. Furthermore, 46% of products were even cheaper than the Black Friday price within six months after the event. They analyzed pricing data for 94 popular tech, home, and personal products during Black Friday 2017 from major retailers like Currys PC World, Amazon, and John Lewis, comparing them to Black Friday prices. The statement released by Which? read: ‘Even when considering the two weeks surrounding the day itself, we found that 76% of products were cheaper or the same price at other times in the year, and 74% could be picked up for the same price or less in the six months afterwards. While there are certainly deals to be had on Black Friday, if you’re seeking the lowest prices and not in a hurry, it may be worth waiting.’
Factuality Level: 10
Factuality Justification: The article is based on a thorough investigation by a consumers association which tracked product prices for a year and provides accurate information about Black Friday deals.
Noise Level: 3
Noise Justification: The article provides relevant information about Black Friday pricing trends based on a year-long investigation by consumers association Which? and supports its claims with data from multiple retailers. However, the language used is somewhat sensationalist and may create confusion for readers who are not familiar with the concept of waiting for better deals.
Financial Relevance: Yes
Financial Markets Impacted: Retailers such as Currys PC World, Amazon, and John Lewis are impacted by the findings of the investigation.
Financial Rating Justification: The article discusses pricing strategies and deals offered by retailers during Black Friday, which can affect consumer spending and financial decisions. It also mentions specific companies that were analyzed in the investigation.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the article
www.retailsector.co.uk