Sales Plummet -14.3% YoY without lockdown factor
- Online Black Friday sales dropped -14.3% YoY compared to last year
- No lockdown in place this autumn affected sales
- IMRG Capgemini online retail index tracks over 200 retailers
This year’s Black Friday online sales experienced a significant drop in comparison to the previous year, with no lockdown restrictions in place. The IMRG Capgemini online retail index, which monitors the performance of over 200 retailers, reported a -14.3% decline year-on-year (YoY). This is a stark contrast to last year’s impressive +30% increase during lockdown.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about a recent decrease in online retail sales for Black Friday due to the absence of lockdown. It is based on data from a reputable source (IMRG Capgemini online retail index) and presents the information clearly without any apparent bias or misleading statements.
Noise Level: 5
Noise Justification: The article provides a single statistic without any context or analysis, and does not explore the reasons behind the drop in online retail sales nor discuss potential consequences or future implications.
Financial Relevance: Yes
Financial Markets Impacted: Online retailers and e-commerce companies
Financial Rating Justification: The article discusses the impact of COVID-19 restrictions on online retail sales, which affects the financial performance of these companies and can have an effect on their stock prices and overall market trends.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the last 48 hours.
www.retailsector.co.uk