Omnichannel Investment Drives Digital Offer and Product Innovation
- 8% like-for-like sales increase in Q3 for Bensons for Beds
- 21% growth in digital offer
- Refurbished Croydon store and opened a new location in Speke
- Plans to invest significantly in retail estate over next two years
- Launch of ‘Duo by Slumberland’ mattress with 60% growth in hybrid mattress sales
- eveSleep brand sales growth and introduction of exclusive eveSleep hybrid mattresses
- CEO Nick Collard expresses confidence in business transformation and product innovation
Bensons for Beds, a leading bed and mattress retailer, has maintained its sales momentum in Q3 with an 8% like-for-like increase in sales for the three months ending June. The company’s digital offer grew by 21%, benefiting from its omnichannel investments. It refurbished a store in Croydon and opened a new location in Speke, planning to invest heavily in its retail estate over the next two years. Bensons also launched the ‘Duo by Slumberland’ mattress with a 60% growth in hybrid mattress sales since launch. The eveSleep brand has seen significant sales growth and introduced exclusive eveSleep hybrid mattresses in stores. CEO Nick Collard remains confident in the business transformation and product innovation amid economic challenges.
Factuality Level: 10
Factuality Justification: The article provides accurate and objective information about Bensons for Beds’ sales growth, digital offer, store refurbishments, new product launches, and partnership with eveSleep. It includes quotes from the CEO that support the claims made in the article.
Noise Level: 2
Noise Justification: The article provides relevant information about Bensons for Beds’ sales growth, digital offer, store refurbishments, new product launches, and partnership with eveSleep. It also includes a quote from the CEO. However, it lacks in-depth analysis or exploration of long-term trends or consequences of decisions on those who bear the risks.
Financial Relevance: Yes
Financial Markets Impacted: Bensons for Beds
Financial Rating Justification: The article discusses the financial performance of Bensons for Beds, a bed and mattress retailer, including its sales growth, store openings, and product innovations. It also mentions the impact of eveSleep on in-store sales. This information is relevant to investors and stakeholders in the company and may affect its stock price or market performance.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the article.
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