Revolutionizing athleisure with smart tech and strategic growth!

  • AYBL, founded by Reiss and Kris Edgerton, is a £30m athleisure brand specializing in women’s gym gear.
  • The brand has achieved a staggering 359.01% annual sales growth over three years.
  • Inventory Planner has saved AYBL thousands of hours annually by streamlining inventory management.
  • The tool allows for accurate sales forecasting and automatic replenishment, reducing reliance on spreadsheets.
  • AYBL ships over 400,000 orders to over 160 countries each year.
  • The brand focuses on maintaining lean stock levels to avoid overstock and stockouts.
  • Reiss Edgerton emphasizes the importance of reinvesting profits for sustainable growth.

AYBL, a thriving athleisure brand founded by Reiss and Kris Edgerton, has skyrocketed to a remarkable £30 million in annual revenue. Specializing in women’s gym gear, the brand has gained immense popularity, boasting five million likes on TikTok and 700,000 Instagram followers. In 2022, AYBL was recognized as the fastest-growing private company in Britain, with an impressive annual sales growth of 359.01% over three years.nnA key factor in AYBL’s success is the use of Inventory Planner, a tool that has significantly streamlined their inventory management processes. Reiss Edgerton, the founder and CEO, highlights how this technology has saved the company thousands of hours each year, allowing him to focus on strategic growth rather than day-to-day operations. nnInventory Planner enables AYBL to forecast sales accurately and manage inventory efficiently, eliminating the cumbersome reliance on spreadsheets. Reiss notes that using spreadsheets in today’s fast-paced business environment is outdated and inefficient. Instead, Inventory Planner provides real-time insights and recommendations, making it easy for the team to know what to order and when.nnWith over 400,000 orders shipped to more than 160 countries annually, AYBL has mastered the art of maintaining lean stock levels. This approach helps them avoid the pitfalls of overstocking and stockouts, both of which can severely impact cash flow and revenue. Reiss believes that sustainable growth comes from reinvesting profits back into the business, a strategy he implemented even before hiring a merchandiser at £20 million in revenue.nnThe advanced insights provided by Inventory Planner also play a crucial role in product design and promotional strategies. AYBL uses these insights to make informed decisions about which products to develop and how to manage sales events without compromising their brand integrity. By excluding sale data from regular forecasting, they maintain a clear picture of demand and inventory needs.nnLooking ahead, AYBL has exciting plans for new products and pop-up stores, with a strong focus on maximizing efficiency across the business. Inventory Planner remains a vital component of their strategy, ensuring they continue to thrive in a competitive market.·

Factuality Level: 6
Factuality Justification: The article primarily focuses on the success of AYBL and the role of Inventory Planner in that success. While it provides specific details about the business and its growth, it leans towards promotional content rather than objective reporting. There are some claims that may lack independent verification, and the article presents Reiss Edgerton’s opinions and experiences as definitive truths, which introduces bias. However, it does not contain significant misinformation or logical fallacies, hence the moderate rating.·
Noise Level: 4
Noise Justification: The article primarily focuses on the success of AYBL and the benefits of using Inventory Planner, but it lacks critical analysis and does not hold powerful entities accountable. It presents a promotional narrative without questioning broader implications or providing diverse perspectives.·
Financial Relevance: Yes
Financial Markets Impacted: The success and growth of AYBL, a multi-website online clothing brand, impacts the retail market and e-commerce sector, particularly in women’s gym apparel.
Financial Rating Justification: The article discusses the financial success of AYBL, highlighting its revenue growth and the importance of inventory management tools in achieving that success, which directly relates to financial topics.·
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: The article discusses the success of a clothing brand and the use of technology to improve business efficiency, but does not mention any extreme events that occurred in the last 48 hours.·

Reported publicly: www.retailsector.co.uk