Luggage Brand Away Shifts Leadership as It Eyes Growth Beyond Direct-to-Consumer Model
- Away appoints new CEO Jessica Schinazi
- Jen Rubio steps into an executive chair role on the board
- Focus on scaling the brand through innovation and deepening customer connection
- Previous experience at Amazon, LVMH, and Richemont
- Former president Catherine Dunleavy left to work at Olaplex in August 2024
- Brand expands from direct-to-consumer traditions
- First time selling on Amazon this year
- Debuted with retail partner Nordstrom in May
- Expanded offerings with soft-sided luggage collection in July 2024
- Bag offerings grew 16% year-over-year in 2024
- No change in prices due to changing tariff rates
Away, the luggage brand known for its hardshell suitcases, has appointed Jessica Schinazi as its new CEO as it expands sales channels and diversifies its product offerings. Schinazi brings previous experience from Amazon, LVMH, and Richemont to lead the company into its next era. The brand has recently sold on Amazon for the first time this year and debuted with retail partner Nordstrom in May. Away’s bag offerings grew 16% year-over-year in 2024. Co-founder Jen Rubio steps into an executive chair role, emphasizing innovation and customer connection as key priorities for the brand’s future growth.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about the leadership change at Away, including details about previous CEOs and the company’s growth strategy. It also includes specific data on the brand’s sales growth.
Noise Level: 3
Noise Justification: The article provides relevant information about the leadership change at Away and the company’s growth strategy. It also mentions some of the brand’s recent expansions and decisions regarding pricing. However, it lacks in-depth analysis or exploration of long-term trends or consequences of these changes.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses the leadership change at Away, a luggage brand, and its expansion plans. It mentions the company’s growth in sales and its decision not to change prices due to tariff rates. These topics are related to financial aspects of the business but do not directly impact financial markets or specific companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.
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