Experienced Marketer Joins Tax Compliance Software Provider

  • Avalara appoints Kevin Sellers as Executive VP and Chief Marketing Officer
  • Sellers brings over 25 years of global marketing experience
  • Previous roles include CMO at Ping Identity and Avnet
  • Kimberly Deobald, Avalara’s Chief Revenue Officer welcomes Sellers

Avalara, a provider of tax compliance automation software for businesses, has appointed Kevin Sellers as its new Executive Vice President and Chief Marketing Officer. With over 25 years of global marketing expertise under his belt, Sellers has held CMO positions at Ping Identity and Avnet, and spent more than 20 years at Intel in various global marketing and investor relations leadership roles. Kimberly Deobald, Avalara’s Chief Revenue Officer, expressed her delight at welcoming Sellers to the company, highlighting his go-to-market marketing expertise and branding skills that will benefit Avalara during its next phase of growth.

Factuality Level: 10
Factuality Justification: The article provides accurate and relevant information about Kevin Sellers’ appointment as executive VP and CMO at Avalara, his previous experience, and the expectations for his role in the company. It also mentions the background of Kimberly Deobald, the chief revenue officer, and her positive outlook on Sellers’ contribution to the company.
Noise Level: 3
Noise Justification: The article provides relevant information about a new executive hire at Avalara and his previous experience. It is informative but lacks in-depth analysis or exploration of the consequences of this decision on the company or industry.
Financial Relevance: Yes
Financial Markets Impacted: Avalara’s stock price and other tax compliance software companies
Financial Rating Justification: The appointment of a new CMO with significant experience in marketing and branding could impact the company’s growth and financial performance, potentially affecting its stock price and the overall tax compliance software market.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme events mentioned in the article

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