Expanding Global Presence and Honouring Legacy

  • Authentic Brands acquires athleticwear brand Champion for $1.2bn
  • Champion generates nearly $3bn in global retail sales annually
  • Expansion of Champion’s US collegiate apparel business under new licence granted to GearCo
  • Ames Watson to manage and operate the business with Fanatics as an investor

Authentic Brands Group has completed the acquisition of athleticwear brand Champion in a $1.2bn deal, marking it as their second-largest brand acquisition after Reebok. With an annual global retail sales value of nearly $3bn, Authentic plans to expand Champion’s presence worldwide while preserving its legacy and driving innovation. The long-term US collegiate apparel business will be carried forward under a new licence granted to GearCo, managed and operated by Ames Watson with Fanatics as an investor. Jamie Salter, founder, chairman, and CEO of Authentic Brands Group, expressed excitement about the partnership, stating that they are in a prime position to accelerate Champion’s growth globally while honouring its rich heritage and expanding its reach to new markets and consumers.

Factuality Level: 10
Factuality Justification: The article provides accurate information about the acquisition of Champion by Authentic Brands Group and includes quotes from key figures involved in the deal, discussing plans for the brand’s future growth and expansion.
Noise Level: 3
Noise Justification: The article provides relevant information about the acquisition of Champion by Authentic Brands Group and includes quotes from key figures involved in the deal. However, it lacks in-depth analysis or exploration of long-term trends or consequences of the decision. It also does not offer actionable insights or new knowledge for readers.
Financial Relevance: Yes
Financial Markets Impacted: The acquisition of Champion by Authentic Brands Group impacts the athleticwear and apparel industry, potentially affecting related companies’ stocks and market shares.
Financial Rating Justification: This article discusses a significant acquisition in the athleticwear industry, which can have financial implications for both the acquiring company (Authentic Brands Group) and the acquired brand (Champion), as well as other companies operating in the same sector.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.

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