Country singer partners with brewing company for the release of Fancy Like
- Athletic Brewing collaborates with country singer Walker Hayes for new nonalcoholic beer
- Hayes named Athletic Brewing’s “chief fancy officer”
- Hayes to promote the new beer on his Same Drunk Tour
- Athletic Brewing’s products to be sold at Hayes’ tour and at the iHeartCountry Festival
- Fancy Like is an all-American brew made for pilsner lovers
- Athletic Brewing is the number one nonalcoholic beer brand in the U.S.
- No- and low-alcohol beverage category surpasses $11 billion globally
- Athletic Brewing has built relationships with over 50,000 off-premise retail stores and over 25,000 on-premise locations
Country singer Walker Hayes has partnered with Athletic Brewing for the release of a new nonalcoholic beer called Fancy Like, named after Hayes’ hit song. As part of the collaboration, Hayes has been named Athletic Brewing’s "chief fancy officer" and will be promoting the beer on his Same Drunk Tour and on Athletic Brewing’s social media pages. The beer will also be sold at Hayes’ tour and at the iHeartCountry Festival. Fancy Like is described as an all-American brew for pilsner lovers, offering a crisp and clean taste. Athletic Brewing is currently the leading nonalcoholic beer brand in the U.S., capturing over 18% market share and experiencing significant sales growth. The no- and low-alcohol beverage category is also growing, with global sales surpassing $11 billion and a projected compound annual growth rate of over 7% through 2026. Athletic Brewing has established strong relationships with retailers, with its products available in over 50,000 off-premise retail stores and over 25,000 on-premise locations.
Factuality Level: 3
Factuality Justification: The article provides relevant information about a partnership between a musician and a beer brand, including details about the promotion and distribution of the new product. However, the article lacks depth and context about the non-alcoholic beer market, the significance of the partnership, and the potential impact on consumers. It also includes some unnecessary background information about the song ‘Fancy Like’ and the growth of the non-alcoholic beverage industry.
Noise Level: 3
Noise Justification: The article mainly focuses on the partnership between a musician and a non-alcoholic beer brand, providing details about the collaboration and the promotion activities. It includes relevant information about the growth of the non-alcoholic beverage market and the success of Athletic Brewing. However, the article lacks in-depth analysis, accountability, and actionable insights, resulting in a lower noise level rating.
Financial Relevance: Yes
Financial Markets Impacted: Non-alcoholic beverage industry
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Rating Justification: The article discusses the partnership between country artist Hunter Hayes and non-alcoholic beer brand Athletic Brewing. While there is no mention of any extreme events or financial crises, the article provides information about the growth and market share of the non-alcoholic beverage industry, which is relevant to financial markets.
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