Group reports progress on commercial model despite revenue decline
- Asos’s H1 losses narrowed to £69.5m from £120m in the previous year
- Sales declined by 13% due to old inventory and optimized performance marketing
- Continued annualizing declines in old inventory at around 30% year-on-year
Online fashion retailer Asos has reported a narrowing of its losses to £69.5 million in the first half of the year, down from £120 million in the previous period, signaling that its new commercial model is working. However, sales have dipped by 13% due to factors such as declining old inventory, which fell around 30% year-on-year and optimized performance marketing efforts.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Asos’ financial performance and sales, with no clear signs of sensationalism or personal perspective. However, it could provide more context on the commercial model and the reasons behind the decline in sales.
Noise Level: 7
Noise Justification: The article provides relevant information about Asos’ financial performance and its new commercial model, but it could benefit from more in-depth analysis or context on the reasons behind the sales decline and how the company plans to address it.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Asos’ financial performance and its losses narrowing, which is a relevant topic in the financial sector. However, it does not mention any specific impact on financial markets or companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text, and it does not discuss any major events that happened in the last 48 hours.

