Fast Fashion Meets Technology: Asos and Adidas Collaborate for Speedy Trendy Collection
- Asos launches exclusive Adidas collection in collaboration with Test & React model
- Collection features 15 options across menswear and womenswear
- Reduced time from design to shelf through faster production methods
- Test & React model accounts for 10% of own-brand sales, set to expand to 20% next year
Asos has unveiled an exclusive collection in partnership with Adidas, utilizing its innovative Test & React model to create a trendy line of sporty, casual, and streetwear pieces. The collaboration features 15 items across menswear and womenswear, including dresses, shirts, and scarves, all designed within just three weeks – a significant reduction from the typical three to six months it takes for collections to hit shelves. Asos’ Test & React model allows for smaller batch orders and data-driven predictions, making it possible to quickly respond to trends and reorder popular items. The method currently accounts for 10% of own-brand sales and is set to increase to 20% next year. Aayush Agarwal, Asos head of business and product, said, ‘Customers come to Asos looking for on-trend own brand products and the most relevant partner brands. This Asos Design Adidas collection takes it to the next level by creating incredibly on-trend own brand products to style up a partner brand collection, only possible under the Test & React model.’
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Asos’ collaboration with Adidas, their use of the Test & React model for faster production, and the benefits it brings to the company. It also mentions the collection’s features and its impact on sales. However, there is a brief mention of H&M at the end which seems unrelated to the main topic.
Noise Level: 3
Noise Justification: The article provides relevant information about Asos’ collaboration with Adidas and their Test & React model, which is a unique aspect of their business. However, it contains some irrelevant information at the end regarding H&M, which doesn’t add value to the main topic.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Asos’ collaboration with Adidas and their use of the Test & React model for faster production and delivery methods, which impacts their own-brand sales. This is relevant to financial topics as it affects Asos’ business strategy and operations.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the text.
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