Fast Fashion Meets AI: Asos Introduces Haggling Bot

  • Asos introduces AI chatbot Nibble for haggling prices with customers.
  • Nibble allows users to negotiate discounts on River Island products and other brands.
  • Some users have reported up to 40% discounts using the feature.
  • Asos has been investing in AI technology for operational excellence and efficiency.

Asos has introduced an AI chatbot called Nibble on its site, allowing customers to negotiate prices with the bot for River Island stock and other brands. The retailer has been investing in AI technology to improve operational excellence and efficiency. Some users have reportedly achieved up to 40% discounts using the feature. Asos’ Director of Technology Operations Victoria Arden emphasizes the company’s commitment to innovation and customer satisfaction.

Factuality Level: 7
Factuality Justification: The article provides accurate and relevant information about the launch of Asos’ AI chatbot Nibble and its potential benefits for customers. However, there are some minor grammatical errors and inconsistencies in dates (e.g., August 8, 2024). The article could also benefit from more context on the AI deal with Microsoft and Asda’s IT transformation project.
Noise Level: 3
Noise Justification: The article provides relevant information about the launch of Asos’ AI chatbot Nibble and its potential benefits for customers in getting discounts. It also mentions Asos’ partnership with Microsoft for AI integration. However, it could provide more details on how the technology works and its impact on the retail industry.
Financial Relevance: Yes
Financial Markets Impacted: Asos stock and other retailers using Nibble chatbot may be impacted by changes in customer behavior and spending due to the AI-powered feature.
Financial Rating Justification: The article discusses Asos’s implementation of an AI chatbot that allows customers to negotiate prices, potentially affecting their sales and revenue. This could have financial implications for both Asos and other retailers using similar technology.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the article

Reported publicly: www.retailgazette.co.uk