Revolutionizing Fashion Retail with AI-Powered Assistance

  • ASOS launches voice-activated shopping with Google Assistant
  • Enki, the ASOS shopping guide is now available on Google Home smart speakers and Google Assistant app
  • Customers can discover products using their voice or text
  • Voice technology is expected to be worth $40bn by 2022
  • ASOS’s ‘fashionbot’ Enki was launched on Facebook Messenger earlier this year
  • Features like Your Edit, Style Match and ‘You Might Also Like’ are built on machine learning

ASOS has become one of the first fashion retailers in the UK to launch on Google Assistant, allowing customers to interact with Enki, their shopping guide, by saying ‘Hey Google, talk to ASOS’ on their smart speaker or app. Customers can discover and shop the latest products across six popular categories using voice or text. With 500 million devices globally supporting Google Assistant, voice technology is becoming increasingly prevalent, expected to be worth $40bn by 2022. Enki, ASOS’s fashionbot, was previously launched on Facebook Messenger and features like Your Edit, Style Match, and ‘You Might Also Like’ make shopping easier with machine learning.

Factuality Level: 10
Factuality Justification: The article provides accurate information about ASOS launching on Google Assistant, mentions the availability in UK and US, features of Enki, and quotes from a senior product manager at ASOS. It also includes statistics about voice technology usage and its growth.
Noise Level: 2
Noise Justification: The article provides relevant information about ASOS launching on Google Assistant and using voice technology for shopping. It also includes some statistics about the increasing prevalence of voice technology and its potential value. The article stays on topic and supports its claims with evidence.
Financial Relevance: Yes
Financial Markets Impacted: ASOS’s stock price may be impacted by the success or failure of its voice-activated shopping feature on Google Assistant, affecting investor sentiment and potentially the company’s market value.
Financial Rating Justification: The article discusses ASOS launching a new technology that could potentially impact their sales and customer experience, which in turn can affect their financial performance and stock price.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.

Reported publicly: www.retailsector.co.uk