Bringing Models to Customers’ Homes with Augmented Reality

  • Asos launches Virtual Catwalk, an augmented reality experience
  • Available globally for iOS 11.3 devices and above
  • Partnership with London-based HoloMe
  • Customers can view models on a flat surface through the Asos app
  • Experimenting with new technology to enhance shopping experience

Online fashion retailer Asos has introduced a new augmented reality feature called ‘Virtual Catwalk’, allowing customers to view models as if they are walking in front of them through their smartphone camera. The technology, developed in partnership with HoloMe, is available on the Asos app for iOS 11.3 devices and above. This innovative approach aims to create a more intimate buying experience by bringing mobile shopping into the customer’s physical space. Asos continues to experiment with new technologies, such as voice-activated shopping through Google Assistant and an AI-driven Fit Assistant for better sizing accuracy.

Factuality Level: 10
Factuality Justification: The article provides accurate and objective information about the launch of Asos’ Virtual Catwalk feature, its availability, partnership with HoloMe, and other related experiments by the company. It does not contain any digressions, misleading information, sensationalism, redundancy, or personal perspective presented as a fact.
Noise Level: 3
Noise Justification: The article provides relevant information about Asos’s new augmented reality feature and its partnership with HoloMe. It also mentions some of the company’s other recent experiments with technology. However, it lacks in-depth analysis or exploration of the consequences of these innovations on the industry or consumers.
Financial Relevance: Yes
Financial Markets Impacted: Asos’s stock price and the shares of related technology companies may be impacted due to the adoption of new technology.
Financial Rating Justification: The article discusses Asos, an online fashion retailer, launching a new augmented reality feature on its app which could potentially affect their sales and customer experience. This could have an impact on their financial performance and the stock price, as well as related technology companies involved in developing AR solutions.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.

Reported publicly: www.retailsector.co.uk