Online Retailer Asos Makes Changes to Returns Policy Amidst Industry Trends
- Asos announces changes to its returns policy
- New ‘fair use’ policy for some customers
- Follows similar move in the US last year
- 12 out of 20 biggest online fashion retailers do not offer free postal returns
Asos has announced changes to its returns policy, potentially axing free returns for some shoppers. The ecommerce platform informed both Premier and non-Premier members of updates to its ‘fair use policy in relation to returns’ over the weekend. The new policy will only apply to a small group of customers. This move follows Asos’s alteration of its free returns policy in the US last year, where shoppers are now charged $4.99 for returns deemed unsustainable. Other online fashion retailers have been stepping up efforts to reduce returns amidst rising costs. Consumer watchdog Which? recently revealed that over half of the biggest online fashion retailers do not currently offer free postal returns.
Factuality Level: 7
Factuality Justification: The article provides accurate and objective information about Asos’ potential changes to its returns policy and mentions similar actions taken by other online fashion retailers. However, it lacks specific details on the new policy and could provide more context on the cost-of-living situation’s impact on shoppers.
Noise Level: 6
Noise Justification: The article provides some relevant information about Asos potentially changing its returns policy and other retailers’ efforts to reduce returns, but it lacks in-depth analysis or actionable insights.
Financial Relevance: Yes
Financial Markets Impacted: Asos
Financial Rating Justification: The article discusses a change in Asos’ returns policy which could impact its financial performance and customer behavior, potentially affecting the company’s sales and revenue. It also mentions that other retailers are adjusting their policies due to the cost-of-living crisis, which may have an effect on their financial performance as well.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article, but the change in Asos’s returns policy may have a minor impact on some customers.
Image source: 内閣官房内閣広報室 / 歴代内閣ホームページ情報：小泉純一郎 内閣総理大臣（第87代）
Reported publicly:
www.retailgazette.co.uk