Revolutionize Online Shopping with ASOS’s New Fit Assistant

  • ASOS launches Fit Assistant for accurate sizing recommendations
  • Machine learning powers the in-app tool
  • Based on previous purchases and returns
  • Three questions about height, weight, and fit preference for more accuracy

ASOS has recently announced the global rollout of its sizing tool, ASOS Fit Assistant, designed to help customers find their perfect fit on the first try. Powered by machine learning and in partnership with Fit Analytics, this native in-app feature provides personalized size recommendations based on past purchases and returns. Customers can also answer three short questions about height, weight, and preferred fit for even more accurate results. Andy Berks, ASOS’s digital product director, explains that the goal is to make shopping easier and minimize disappointment by ensuring customers receive the right size across all collections and brands.

Factuality Level: 10
Factuality Justification: The article provides accurate information about the launch of ASOS Fit Assistant, its functionality, and the benefits it offers to customers. It includes a quote from an ASOS representative that supports the claims made in the article.
Noise Level: 2
Noise Justification: The article provides relevant information about a new feature implemented by ASOS to improve customer experience and reduce returns. It is informative and stays on topic without diving into unrelated territories.
Financial Relevance: Yes
Financial Markets Impacted: ASOS’s stock price and customer satisfaction
Financial Rating Justification: The article discusses a new feature implemented by ASOS, an online retailer, which could potentially impact their sales and customer retention, thus affecting their financial performance. This in turn may have an effect on the company’s stock price and overall financial standing.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article.

Reported publicly: www.retailsector.co.uk