Online Fashion Giant Asos Under Fire for Shutting Down Accounts
- Asos shuts down customer accounts over returns policy violations
- Customers frustrated and confused by account closures
- Online retailer aims to manage rising costs of returns and prevent abuse
Asos is facing a social media backlash after closing a number of customer accounts it says repeatedly violated its fair use policy. The online fashion giant’s account closures have left many shoppers confused and frustrated, sparking a wave of customers rushing to social media to complain. Asos told Retail Gazette: ‘We recently closed the accounts of a small group of customers whose shopping activity has consistently fallen outside our Fair Use policy, helping us maintain our commitment to offering free returns to all customers across all core markets.’ The move aims to manage the rising costs of returns and prevent abuse of Asos’ free returns service – a challenge common to many fashion retailers. In September 2024, the business introduced a £3.95 returns fee for UK customers who frequently return large quantities of goods unless they retain items worth at least £40 from their order. Some customers highlighted long-standing accounts with limited recent activity being shut down.
Factuality Level: 8
Factuality Justification: The article provides accurate information about Asos closing customer accounts that violated their fair use policy and the reasons behind it. It also includes reactions from customers on social media. However, there is a link to another topic (Oxford Street’s pedestrianisation plans) which might be considered as tangential to the main topic.
Noise Level: 3
Noise Justification: The article provides relevant information about Asos closing customer accounts due to violations of their fair use policy and the reasons behind it. However, it could benefit from more in-depth analysis or context on the broader implications for retailers and customers.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Asos’ decision to close customer accounts due to their fair use policy, which may impact its customer base and potentially affect sales. However, it does not directly mention any significant financial markets or companies being impacted.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event in the text.
www.retailgazette.co.uk