Enhancing the shopping experience with innovative technology

  • Asda is trialling new ‘Digital Spirits display screens’ in 23 Express stores
  • The screens allow shoppers to choose from a larger selection of spirits
  • The range of spirits in the stores will increase from 13 or 26 products to 50 products
  • The screens have touch screen interactive technology and an integrated printer
  • Customers must confirm they are over 18 before selecting a spirit
  • Once selected, a ticket is printed for the customer to process at the checkout
  • The screens have been rolled out in Express stores across Hull, Birmingham, Surrey, London, and Stoke-on-Trent
  • Asda is committed to trialling new technology to improve the shopping experience
  • The trial highlights the convenience of working closely with suppliers
  • The screens will be introduced in Asda Express Buckingham, Asda Express Cannock, and Asda Express Stevenage

Asda is testing new ‘Digital Spirits display screens’ in 23 of its Express stores as part of its investment in innovation. The screens, developed in partnership with Diageo, offer shoppers a wider selection of spirits, increasing the range from 13 or 26 products to 50 products. Located at eye level or as side units in the alcohol aisle, the screens feature touch screen technology and an integrated printer. Customers must confirm their age before selecting a spirit, and a ticket is printed for processing at the checkout. The trial, which has already been rolled out in several locations, demonstrates Asda’s commitment to improving the shopping experience through technology and collaboration with suppliers. The screens will be introduced in Asda Express Buckingham, Asda Express Cannock, and Asda Express Stevenage.

Factuality Level: 8
Factuality Justification: The article provides factual information about Asda trialling new digital spirits display screens in partnership with Diageo, the locations where the screens are being tested, how they work, and the process for purchasing spirits using the screens. It also includes a quote from Asda’s senior director channel operations. The article does not contain irrelevant information, misleading details, sensationalism, redundancy, or opinion masquerading as fact. Overall, the article presents the information in a clear and objective manner, making it highly factual.
Noise Level: 3
Noise Justification: The article provides relevant information about Asda’s new ‘Digital Spirits display screens’ and its partnership with Diageo. It includes details about the trial locations, the technology involved, and the process for customers. However, the article includes some irrelevant information about Asda’s owners and a brief mention of Sainsbury’s performance, which detracts from the main focus of the article.
Financial Relevance: Yes
Financial Markets Impacted: No
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Rating Justification: The article pertains to a new technology trial by Asda in partnership with Diageo. It does not mention any extreme events or financial impacts.

Reported publicly: www.retailgazette.co.uk