Supermarket prioritizes nurseries, vulnerable customers, and care homes during lockdown
- Asda offers priority access to slots for 5,000 nurseries during lockdown
- Extends ‘Priority Pass’ offer for Clinically Extremely Vulnerable customers and care homes
- Increased delivery capacity due to online expansion during pandemic
Asda has announced that it will offer priority access to slots for 5,000 nurseries providing essential childcare services during the lockdown. The supermarket chain has gifted its nursery customers with a ‘Priority Pass’, allowing them to book recurring grocery orders up to 21 days in advance. This support will continue until the end of summer 2021, along with extending the offer for over 400,000 Clinically Extremely Vulnerable (CEV) customers and 2,500 care homes. Asda’s Vice President of Online Grocery, Simon Gregg, stated that nurseries play a vital role in supporting parents and employees during the pandemic, enabling them to continue serving communities with regular deliveries. The company has increased delivery capacity due to its online expansion, which accelerated over the past year.
Factuality Level: 10
Factuality Justification: The article provides accurate information about Asda’s decision to offer priority access to slots for nurseries and other vulnerable customers during the pandemic, with quotes from a company representative explaining their reasoning behind the decision.
Noise Level: 2
Noise Justification: The article provides relevant information about Asda’s support for essential services during the pandemic and its efforts to expand online grocery delivery capacity.
Financial Relevance: Yes
Financial Markets Impacted: Asda’s decision may impact its customer base and online grocery sales, affecting its financial performance.
Financial Rating Justification: The article discusses Asda’s actions to support nurseries, CEV customers, and care homes with priority access to slots and extended ‘Priority Pass’, which could potentially affect its customer satisfaction and online grocery sales, thus influencing the company’s financial situation.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the text.
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