Retail Giant Bolsters Digital Offering Amid Cost-of-Living Crisis

  • Asda hires Iceland group chief customer, marketing, and digital officer David Devany as its new vice president for ecommerce
  • Devany has extensive experience in retail across the UK, Europe, and USA
  • Asda achieved record online grocery sales of £3.2bn in 2023 with a 20.8% market share
  • Morrisons exec Matt Kelleher appointed chief digital officer
  • Lidl COO Matt Heslop to lead stores and depots operation for Asda Express

Asda has appointed David Devany, Iceland group chief customer, marketing, and digital officer as its new vice president for ecommerce. With extensive experience in retail across the UK, Europe, and USA, Devany will focus on growing Asda’s online presence. The supermarket achieved record online grocery sales of £3.2bn in 2023 with a market share of 20.8%. Co-owner Mohsin Issa praised Devany’s proven track record. Matt Kelleher, formerly of Morrisons, was appointed chief digital officer to oversee ecommerce and data functions, while Lidl COO Matt Heslop will lead stores and depots operation for Asda Express. These hires aim to attract shoppers during the cost-of-living crisis.

Factuality Level: 8
Factuality Justification: The article provides accurate information about David Devany’s appointment as Asda’s new vice president for ecommerce, his previous experience, and the company’s growth in online grocery sales. It also mentions other recent hires to strengthen their ecommerce team. The only minor issue is the mention of £40bn convenience market without providing context or source, but overall it is a factual article.
Noise Level: 3
Noise Justification: The article provides relevant information about Asda hiring David Devany as its new vice president for ecommerce and highlights his experience in retail. It also mentions the company’s record online grocery sales and other recent hires to strengthen their ecommerce presence. However, it lacks in-depth analysis or exploration of long-term trends or consequences of these decisions.
Financial Relevance: Yes
Financial Markets Impacted: Asda’s online grocery sales
Financial Rating Justification: The article discusses Asda’s hiring of a new vice president for ecommerce and the growth of their online grocery sales, which has financial relevance as it impacts the company’s performance in the retail market.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.

Reported publicly: www.retailgazette.co.uk