Iconic Slogan Returns with Humorous Twist
- Asda relaunches ‘That’s Asda Price’ slogan
- New advertising campaign by Lucky Generals agency
- 30-second TV advert titled Barnsley Baby
- Broadcast on July 10th
- Includes TV, digital, print, in-store, social media and PR channels
Asda has revived its iconic slogan ‘That’s Asda Price’ in a new advertising campaign, developed by agency Lucky Generals. The campaign aims to showcase the supermarket’s commitment to unbeatable value and targets value-driven shoppers. A 30-second TV advert titled Barnsley Baby will air on July 10th, featuring a baby named Gary with a Yorkshire accent who utters the campaign line at the checkout. The broader campaign spans across TV, digital, print, in-store, social media, and PR channels. Asda’s Vice President of Marketing, Adam Zavalis, states that ‘That’s Asda Price’ has always been a promise of unbeatable value and remains relevant in today’s market. Lucky Generals CEO Cressida Holmes-Smith adds that the campaign supports Asda’s mission to make life better for hardworking families.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Asda’s advertising campaign relaunch and its marketing strategy without any significant issues such as misleading information or personal perspective presented as a fact.
Noise Level: 3
Noise Justification: The article provides information about Asda’s advertising campaign and its marketing strategy, but it lacks deep analysis or exploration of long-term trends or consequences. It also does not offer actionable insights or new knowledge for the reader.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Asda’s advertising campaign and its focus on offering unbeatable value, which could impact their sales and market positioning. However, it does not directly mention any financial markets or companies being affected.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.
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