Supermarket Targets Zero Waste with New Code for Freshness Assessment
- Asda plans to remove ‘best before’ dates on almost 250 fruit and vegetable products
- The new code will be used by store employees for quality and freshness
- Reducing food waste is a priority amid cost-of-living crisis
- Asda aims for a 20% reduction in waste by 2025
- WRAP encourages other supermarkets to follow suit
Asda is removing ‘best before’ dates from packaged fruit and vegetable products across its UK stores starting September 1st. The new system will rely on a code used by store employees to assess quality and freshness, aiming to reduce food waste and save customers money. Asda also provides guidance online and on packaging for storing and preparing fresh food. With an estimated 36 million tonnes of greenhouse gas emissions from UK food waste annually, the company targets a 20% reduction in waste by 2025.
Factuality Level: 8
Factuality Justification: The article provides accurate information about Asda’s plans to remove ‘best before’ dates from its fresh fruit and vegetable products, the reasons behind it (reducing food waste and saving money for customers), and quotes from relevant sources. It also includes statistics on food waste and greenhouse gas emissions in the UK. The article is informative and objective without any significant issues with digressions or personal perspectives.
Noise Level: 3
Noise Justification: The article provides relevant information about Asda’s plan to remove ‘best before’ dates from its fresh fruit and vegetable products in an effort to reduce food waste and save money for customers. It also mentions the contribution of food waste to greenhouse gas emissions and encourages readers to check out ‘Love Food Hate Waste’ for tips on reducing food waste. However, it could benefit from more analysis or context about the broader implications of this change in the industry and potential challenges that may arise.
Financial Relevance: Yes
Financial Markets Impacted: Asda’s decision may impact its sales and reputation, potentially affecting the company’s financial performance.
Financial Rating Justification: The article discusses Asda’s plan to remove ‘best before’ dates from fresh fruit and vegetable products in an effort to reduce food waste and help customers save money. This could have a direct impact on the company’s sales and reputation, which are financial aspects.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article. Asda’s decision to remove ‘best before’ dates from fresh fruit and vegetable products aims to reduce food waste, save money for customers, and contribute to a zero-waste goal by 2025.
www.retailsector.co.uk