Big Four Grocer Falls Short on Quality and Value
- Asda rated worst for in-store and online offerings by Which?
- Own brand items and fresh products criticized
- Online grocer Ocado highly commended for delivery slots and product availability
- Iceland praised for value but limited range of products
- Waitrose tops survey, M&S takes second place
- Quality of food key to rankings, fresh produce important
Asda has been named the worst supermarket for both in-store and online offerings, according to a survey of 12,000 Which? members. The consumer association found that Asda’s scores were low at 56% and 65% for in-store and online experiences, respectively. Its own brand items and fresh products received negative feedback from shoppers. Online grocer Ocado was praised for its delivery slots and product availability, while Iceland was commended for value but criticized for limited product range. Waitrose took the top spot in the survey, with Marks & Spencer following closely behind. Both supermarkets impressed customers with their fresh produce quality, which was deemed a top priority by 64% of respondents.
Factuality Level: 8
Factuality Justification: The article provides accurate information from a reputable source (Which?), presents objective data (scores of different supermarkets in the survey), and includes relevant details about the factors considered in the rankings (quality of fresh produce and value for money). It also compares the performance of various supermarkets based on customer feedback.
Noise Level: 3
Noise Justification: The article provides relevant information about the survey results of different supermarkets’ performance based on customer feedback. It highlights the strengths and weaknesses of each supermarket, including Asda’s poor performance, Ocado’s availability of delivery slots, Iceland’s focus on frozen food, and Waitrose and M&S’s quality of fresh produce. The article stays on topic and supports its claims with data from the survey.
Financial Relevance: Yes
Financial Markets Impacted: The ratings of supermarkets impact the sales and market share of these companies.
Financial Rating Justification: This article discusses the performance of various supermarket chains in terms of their in-store and online offerings, which can affect their sales and revenue. This has financial implications for the companies involved.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the text.
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