UK Shoppers Share Strange Swaps

  • Asda has the highest rate of substitutions among UK supermarkets, according to Which? survey
  • 47% of Asda customers received substitutions in their latest order
  • Morrisons and Iceland score two out of five stars for substitute item suitability
  • Ocado and Waitrose have the fewest substitutions with 20% of customers affected
  • Asda defends its substitution practices, citing high customer satisfaction
  • Strange substitution examples include sanitary towels for sandwich wraps and beef dog treats for steaks

A new survey by Which? has found that Asda shoppers are the most likely to receive substitutions in their online grocery orders, with nearly half (47%) reporting a replacement item in their most recent shop. Morrisons and Iceland also scored two out of five stars for the suitability of substitute items. Ocado and Waitrose had the fewest substitutions, affecting only one in five customers. Asda defended its practices, stating that it informs customers about substitutions and aims to provide relevant alternatives. Strange swaps shared by shoppers include sanitary towels for sandwich wraps and beef dog treats for steaks.

Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about the survey results on substitutions in online grocery orders from various UK supermarkets, including specific examples of strange substitutions. It also includes statements from Asda and Sainsbury’s regarding their substitution policies. However, it ends with an unrelated statement about Aldi Price Match, which is not directly related to the main topic.
Noise Level: 4
Noise Justification: The article provides relevant information about substitutions in online grocery orders and customer experiences with different supermarkets, but it could benefit from more analysis or context on the reasons behind these issues and potential solutions.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses financial topics related to customer satisfaction and substitutions in online grocery orders for various UK supermarkets, but does not directly impact specific financial markets or companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article, but it discusses issues related to online grocery order substitutions and customer experiences with supermarkets.

Reported publicly: www.retailgazette.co.uk