Soup, Roll & Unlimited Brews for £1 in Asda Cafes All Day, Every Day

  • Asda launches winter warmers meal deal for customers aged 60 and over
  • Soup, roll, and unlimited brews for £1 in all Asda cafes from November to December
  • Aimed at helping older customers struggling with cost of living crisis
  • Income Tracker shows 16.4% year-on-year decline in disposable income for households aged 65-74

Asda has introduced a new ‘winter warmers’ meal deal to assist older customers dealing with the cost of living crisis. The supermarket is offering individuals aged 60 and above soup, a roll, and unlimited brews for just £1 in any of its 205 cafes throughout November and December. According to Asda’s Income Tracker, average disposable income for households aged 65-74 dropped by 16.4% year-on-year in September compared to a 14.6% decline for other households. Co-owner Mohsin Issa stated that the winter will be challenging for pensioners with rising costs and fixed income, but their previous Kids Eat for £1 initiative served over half a million meals, giving hope for this new offer’s impact.

Factuality Level: 8
Factuality Justification: The article provides accurate information about Asda’s new meal deal for older customers, cites a source (Income Tracker) to support the claim of struggling households, and includes a quote from the co-owner of Asda. It is relevant, concise, and objective.
Noise Level: 3
Noise Justification: The article provides relevant information about Asda’s initiative to help older customers struggling with rising living costs by offering a meal deal. It also includes data on the decline in average disposable income for households aged 65-74. However, it lacks analysis of long-term trends or possibilities and does not explore consequences of decisions on those bearing risks.
Financial Relevance: Yes
Financial Markets Impacted: Asda’s cafes and other supermarkets
Financial Rating Justification: The article discusses Asda’s new meal deal targeted at older customers struggling with rising living costs, which impacts their cafes and potentially competitors as well.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article.

Reported publicly: www.retailsector.co.uk