Former Morrisons Marketing Director Joins Asda as Chief Customer Officer
- Asda appoints Rachel Eyre as new chief customer officer
- Eyre previously served at Morrisons and Sainsbury’s
- Rachel Eyre succeeds David Hills who stepped down in March
- Asda aims to be the lowest-priced full service supermarket
Asda has appointed Rachel Eyre, the former marketing director of Morrisons, as its new chief customer officer. With experience in grocery retail and a strong track record at Sainsbury’s and Barclays, Eyre will focus on ensuring that Asda becomes the lowest-priced full service supermarket in the country. She succeeds David Hills who stepped down from his position in March. Allan Leighton, Asda’s executive chairman, expressed delight over her appointment.
Factuality Level: 10
Factuality Justification: The article provides accurate information about Rachel Eyre’s appointment as Asda’s new chief customer officer, her previous experience, and the role she will play in the company. It also mentions the departure of David Hills and the importance of customer focus for Asda.
Noise Level: 3
Noise Justification: The article provides relevant information about a new appointment in Asda’s management team and highlights Eyre’s previous experience. However, it lacks in-depth analysis or exploration of the implications of this change for the company and the industry.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses the appointment of a new chief customer officer at Asda, which is related to the grocery retail industry. While it does not directly impact financial markets or specific companies, it has relevance to financial topics as it pertains to the management and strategy of a major supermarket chain.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event in this article.
www.retailgazette.co.uk