Experienced Executive Returns to Supermarket Chain
- Chris Chalmers appointed as Asda’s new vice president for customer data and loyalty
- Returning executive previously served as Asda’s digital marketing director from 2012 to 2017
- Experience in marketing and digital roles at Tesco, Jet2, and Morrisons
- Responsible for strategic development of rewards customer loyalty programme
- Overseeing digital and performance marketing for Asda.com and George.com
- Managing customer relationship for both brands and advancing customer data strategy
Asda has appointed Chris Chalmers as its new vice president for customer data and loyalty, effective from January. The executive previously served as the supermarket’s digital marketing director from 2012 to 2017. He also held marketing and digital roles at Tesco and Jet2 and is currently the global customer director for JD Sports. Additionally, Chalmers worked as a consultant for rival supermarket Morrisons from 2023 to 2024. In his new role, he will lead the strategic development and execution of Asda’s rewards customer loyalty programme, digital and performance marketing for Asda.com and George.com. His duties also include managing customer relationships for both brands and advancing Asda’s customer data strategy. Asda chief customer officer Rachel Eyre said: ‘We are pleased to welcome Chris back to Asda to oversee our customer data, loyalty, and digital marketing strategy. This is a strategically critical role that will help us build stronger relationships with our customers through smarter use of data, improved digital experiences, and a revitalised rewards programme.’
Factuality Level: 10
Factuality Justification: The article provides accurate and relevant information about Chris Chalmers’ appointment as Asda’s new vice president for customer data and loyalty, his previous experience, and the responsibilities of his role. It also mentions related appointments and changes within the company. The information is presented without any apparent bias or sensationalism.
Noise Level: 3
Noise Justification: The article provides relevant information about Asda’s new vice president for customer data and loyalty, Chris Chalmers, and his previous experience in the industry. It also mentions the company’s focus on improving customer relationships through data and digital marketing. However, it lacks in-depth analysis or actionable insights.
Financial Relevance: Yes
Financial Markets Impacted: Asda’s customer data and loyalty program, Asda.com, and George.com
Financial Rating Justification: The article discusses the appointment of Chris Chalmers as Asda’s new vice president for customer data and loyalty, which may impact the company’s digital marketing strategy and customer relationships. This could potentially affect the performance of Asda’s online platforms (Asda.com and George.com) and their rewards program, thus having an indirect impact on the company’s financial performance.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event in the text.
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