Tesco Clubcard Wins ASA Battle Over Nectar Card Value Claims

  • ASA dismisses Sainsbury’s complaint against Tesco ad comparing Clubcard and Nectar loyalty card points
  • Tesco ad claimed Clubcard gives more value than Nectar for grocery spend
  • Sainsbury’s argued ad was misleading and implied overall superiority of Clubcard over Nectar
  • ASA rules complaint will not be upheld, no further action taken

Sainsbury’s has lost its battle against Tesco in a complaint to the Advertising Standards Authority (ASA) over an ad comparing the value of their respective loyalty card points. The ad in question featured a stack of sandwiches with text stating ‘Clubcard gives you more to spend on your groceries than Nectar. Stacks more’, and ‘Get more with Tesco Clubcard’. Sainsbury’s argued that the comparison between the two schemes was misleading, but the ASA ruled that consumers would not interpret the claims as implying overall superiority of Clubcard over Nectar due to context. Tesco maintained that the ad focused on a specific conversion value for grocery spend and added clarification after complaints. Sainsbury’s responded by stating that Nectar offers great value across a wide range of products.

Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about the ASA’s decision regarding Tesco’s ad complaint by Sainsbury’s, including details from both parties involved in the dispute and the ASA’s ruling. It also mentions a related development between the two supermarkets, but includes a minor error with the date of Sainsbury’s Nectar trial (October 2023 instead of October 2021). Overall, it is informative and relevant.
Noise Level: 4
Noise Justification: The article provides relevant information about a specific advertising complaint and its resolution by the Advertising Standards Authority (ASA) between two supermarket loyalty card schemes. It also mentions the ongoing rivalry between Tesco and Sainsbury’s. However, it contains some repetitive information and could benefit from more in-depth analysis or context about the impact of these loyalty programs on consumers.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses financial loyalty programs of two major supermarket chains, Tesco and Sainsbury’s, and their comparison in terms of point values. It does not directly impact the financial markets but pertains to financial topics such as loyalty points and their value.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event in the text and it does not meet the criteria for an extreme event as it discusses a complaint against an advertisement by Sainsbury’s against Tesco, which was dismissed by the Advertising Standards Authority. There are no major consequences or impacts mentioned.

Reported publicly: www.retailgazette.co.uk