Streetwear Label Nicce Joins Apparel Brands Portfolio
- Apparel Brands acquires East London-based streetwear brand Nicce
- Nicce will continue to be available online and through retail partners
- Acquisition allows Apparel Brands to diversify its portfolio and support strategic priorities
- Nicce focuses on strengthening wholesale business and accelerating e-commerce growth
Apparel Brands Ltd has acquired streetwear brand Nicce, based in East London. The acquisition will allow the company to diversify its portfolio and support strategic priorities, particularly around choice and premiumisation. With this move, Nicce will focus on strengthening its wholesale business and accelerating e-commerce growth. Apparel Brands CEO Peter Wood said that Nicce is a brand with a rich background in streetwear and youth lifestyle, which has grown significantly over the last 10 years. As part of Apparel Brands Ltd, Nicce will benefit from an established global operation with investment behind scale and market reach.
Factuality Level: 10
Factuality Justification: The article provides accurate information about the acquisition of Nicce by Apparel Brands Ltd, the plans for growth and diversification, and quotes from the CEO of Apparel Brands Ltd.
Noise Level: 3
Noise Justification: The article provides relevant information about a business acquisition and its potential impact on both companies involved, but lacks deeper analysis or exploration of long-term trends or consequences.
Financial Relevance: Yes
Financial Markets Impacted: Apparel Brands Ltd and Nicce clothing
Financial Rating Justification: The article discusses a business acquisition between Apparel Brands Ltd and Nicce, which has financial implications for both companies and could impact their respective operations and growth strategies in the fashion industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the last 48 hours.
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