Iconic Luggage Brand Finds New Ownership Amidst Crisis
- Antler’s online business sold to ATR group company
- KPMG appointed for restructuring
- Trading continued through online channels
- Staff transferred to ATR as part of transaction
- Travel restrictions easing, ATR in a strong position to take Antler forward
Luxury luggage brand Antler, founded in 1914, has sold its online business and assets to ATR group company after KPMG was appointed for restructuring. The company faced administration due to the impact of Covid-19 and nationwide lockdown. Joint administrators continued trading through online channels until the sale. Several staff members have been transferred to ATR as part of the transaction. Will Wright, partner at KPMG and joint administrator, expressed delight over the deal, stating that Antler’s future is secured with ATR’s strong position in the market. Amber Spencer-Holmes, chief marketing officer at Antler, highlighted the brand’s 100 years of expertise and upcoming digital-first strategy for a successful future.
Factuality Level: 8
Factuality Justification: The article provides accurate information about the sale of Antler’s brand, online retail business, and assets to ATR group company after its administration due to Covid impact. It also includes quotes from KPMG partner Will Wright and Antler’s chief marketing officer Amber Spencer-Holmes discussing the future of the brand.
Noise Level: 3
Noise Justification: The article provides relevant information about the sale of luxury luggage brand Antler’s business and assets to ATR group company after its administration due to Covid impact. It also mentions the retention of some staff and future plans for the brand. However, it lacks in-depth analysis or exploration of long-term trends or consequences.
Financial Relevance: Yes
Financial Markets Impacted: The sale of luxury luggage brand Antler to ATR group company impacts the retail industry and potentially related companies.
Financial Rating Justification: This article discusses the restructuring of a company in the retail industry, specifically a luggage brand, which is relevant to financial topics as it involves business transactions and administration. It also mentions the impact on employees and future plans for the brand’s online presence, which could affect related companies in the market.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the text.
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