Expert in Brand Strategy Joins Angling Direct’s Board
- Angling Direct appoints Dilys Maltby as new non-executive director
- Maltby has experience in brand strategy and sustainability
- She previously worked with The Body Shop International and Wiggle
- Angling Direct aims to become more sustainable
Angling Direct, a fishing tackle retailer, has appointed Dilys Maltby as a non-executive director to its board. Maltby brings experience in brand strategy and sustainability from her previous roles at The Body Shop International and Wiggle. Angling Direct’s CEO, Darren Bailey, aims to make the company more sustainable by recycling fishing lines into furniture and removing outer packaging on products. Maltby is excited to join the board and contribute to the brand’s positive impact.
Factuality Level: 10
Factuality Justification: The article provides accurate information about Dilys Maltby’s background and experience, her role in Angling Direct, and the company’s plans for sustainability. It also includes quotes from relevant parties.
Noise Level: 2
Noise Justification: The article provides relevant information about a new addition to the board of a company in the fishing tackle retail industry and discusses their expertise in sustainability efforts. It does not contain any irrelevant or misleading information, but it is quite brief and lacks depth or analysis.
Financial Relevance: Yes
Financial Markets Impacted: Angling Direct
Financial Rating Justification: The article discusses the appointment of a new non-executive director to Angling Direct’s board and mentions their plans for sustainability initiatives, which could impact the company’s financial performance.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.
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