Retailer leverages Snap Map and AR try-on lens for Gen Z shoppers

  • American Eagle partners with Snapchat for in-store back-to-school promotion
  • Over 800 American Eagle locations featured on Snap Map as Promoted Places
  • Snap Map opened over 40 billion times during Q1
  • Snapchat has doubled its advertiser base in 2024
  • Target and Urban Outfitters also launch back-to-school campaigns

American Eagle is teaming up with Snapchat to target Gen Z consumers during the back-to-school shopping season. Over 800 of its stores are featured on Snap Map as Promoted Places, allowing users to learn about nearby locations and shop directly from the brand’s website. The retailer also launched an augmented reality AE Jeans Try-on Haul Lens. As spending during this season is expected to rise 3.3% YoY, other retailers like Target and Urban Outfitters are also rolling out back-to-school campaigns.

Factuality Level: 8
Factuality Justification: The article provides accurate information about American Eagle’s partnership with Snapchat for the back-to-school season and includes relevant data from Coresight Research. It also mentions other retailers’ marketing strategies during this period. The information is presented objectively without any personal perspective or misleading details.
Noise Level: 3
Noise Justification: The article provides relevant information about American Eagle’s partnership with Snapchat for the back-to-school shopping season and how it aims to boost in-store foot traffic. It also mentions other retailers’ marketing strategies targeting Gen Z consumers. The content is focused on the topic and supports its claims with data from Coresight Research, Snapchat, and internal data. However, it could benefit from more analysis or context about the broader implications of these partnerships for the retail industry.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses American Eagle’s partnership with Snapchat for the back-to-school shopping season and its impact on in-store foot traffic. It also mentions other retailers like Target and Urban Outfitters implementing back-to-school marketing strategies. These topics are relevant to financial topics as they involve companies and their marketing efforts, but do not directly impact specific financial markets.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event in the text.

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