Frictionless Checkout Gains Traction on College Campuses and Sports Arenas

  • Amazon to automate 10 new campus c-stores using Just Walk Out technology
  • Contactless payment adoption increasing among millennials and Gen Z
  • Technology finding traction on campuses for 24/7 accessibility
  • First Just Walk Out store opened at Marymount University in March 2023
  • Several stores to incorporate Amazon One palm-based biometric payments
  • Just Walk Out technology available in over 80 sports stadiums and 180 total locations globally

Amazon is set to automate ten new campus convenience stores using its Just Walk Out technology, with the first store at Marymount University in Virginia already operational. The company plans to introduce this tech in more locations than ever before in 2024. This frictionless checkout system has found traction on campuses due to its 24/7 accessibility for students and is also gaining popularity in sports arenas, where it offers snacks without interrupting the action. Amazon’s Just Walk Out technology will be available in over 80 stadiums and 180 locations globally by the end of this year.

Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about the adoption of contactless payment methods and frictionless checkout options by retailers, including specific examples and data on their performance. It also offers insights into Amazon’s plans for future growth in this area.
Noise Level: 3
Noise Justification: The article provides relevant information about the adoption of contactless payment and frictionless checkout trends among millennials and Gen Z shoppers, as well as the expansion of Amazon’s Just Walk Out technology in various locations. It also includes specific examples of growth in sports stadiums and future plans for third-party stores. However, it could benefit from more analysis or context on the broader implications of these trends and their impact on the retail industry.
Financial Relevance: Yes
Financial Markets Impacted: Amazon’s stock price and revenue from Just Walk Out technology implementation in various locations
Financial Rating Justification: The article discusses the adoption of contactless payment methods and automated checkout technology by retailers, which can impact Amazon’s financial performance as they expand their Just Walk Out ecosystem to more schools and sports stadiums.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of any extreme event in the last 48 hours.

Image source: U.S. Department of Defense photo by Senior Master Sgt. Adrian Cadiz /

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