Bacharach-David Classic ‘What the World Needs Now Is Love’ in Focus

  • Amazon’s holiday campaign highlights human connection and kindness
  • Features Burt Bacharach and Hal David’s ‘What the World Needs Now Is Love’
  • In-house team creates ‘Midnight Opus’ in collaboration with Hungry Man and Wayne McClammy
  • Campaign to run in US, UK, France, Germany, Italy, Spain, Ireland, Austria, Belgium, Netherlands, and Sweden
  • 90-second cut of the spot will air on Prime Video
  • Last year’s campaign featured The Beatles’ ‘In My Life’
  • Amazon introduces virtual holiday shops with 3D technology for product browsing

Amazon is once again using music and emotional storytelling for its holiday campaign, this time featuring Burt Bacharach and Hal David’s classic song ‘What the World Needs Now Is Love.’ The heartwarming ad tells the story of a janitor who always dreamed of being a singer. Amazon’s in-house team created ‘Midnight Opus’ in collaboration with production shop Hungry Man and director Wayne McClammy. The campaign will run in the US, UK, France, Germany, Italy, Spain, Ireland, Austria, Belgium, Netherlands, and Sweden. Last year’s ad featured an instrumental version of The Beatles’ ‘In My Life.’ This year, Amazon is also introducing virtual holiday shops with 3D technology for a more immersive shopping experience.

Factuality Level: 8
Factuality Justification: The article provides accurate information about Amazon’s holiday marketing campaign, including the song used, its international reach, collaboration with production companies, and the use of virtual holiday shops. However, it includes some subjective elements such as describing the emotional impact of the ad and speculation on the reason behind the choice of the song.
Noise Level: 2
Noise Justification: The article focuses on Amazon’s marketing campaign and holiday ads, providing information about the company’s creative approach and collaboration with production shops. It also mentions their previous year’s campaign and new tech-forward activations for Q4 sales. However, it lacks in-depth analysis or exploration of long-term trends or consequences of decisions made by Amazon. The content is mostly centered around the marketing aspect and does not delve into broader implications or provide actionable insights.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Amazon’s holiday marketing campaign, which may impact their sales and branding. However, it does not mention any direct financial markets or companies being affected.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.

Reported publicly: www.retaildive.com