Retail Media Giant Boosts AI Capabilities and DSP Features

  • Amazon unveils refreshed demand-side platform with consolidated display line-item feature for easier campaign creation
  • New generative AI tools to help advertisers adjust campaigns using insights from machine learning
  • Campaign management hub set to launch in 2025
  • Ads data manager allows integration of first-party data from providers like Salesforce
  • AI-powered video ad generator with audio tool now available in beta for U.S. advertisers
  • Amazon Ads introduces full-funnel campaign performance capabilities
  • High-value audience and optimal frequency analysis solutions launched
  • Multi-touch attribution testing planned for later this year, full rollout in 2025
  • Prime Video ads expansion to Brazil, India, Japan, Netherlands, and New Zealand in 2025

Amazon has unveiled a range of new advertising tools and platform updates to help marketers better utilize its ad services. The refreshed demand-side platform now includes a consolidated display line-item feature that reduces campaign setup time by 75% in early tests, while new generative AI tools provide insights for campaign adjustments. Advertisers can also expect a campaign management hub in 2025 and an ads data manager to integrate first-party data from providers like Salesforce. Amazon’s AI creative studio offers unlimited storage space for ad assets across its portfolio, including Amazon.com, Prime Video, and Twitch. The company is testing multi-touch attribution for better multichannel campaign measurement.

Factuality Level: 10
Factuality Justification: The article provides accurate and objective information about Amazon’s latest updates to its advertising platform, including new features and improvements. It cites specific examples of the benefits these changes can bring to advertisers and includes relevant details without any personal perspective or sensationalism.
Noise Level: 3
Noise Justification: The article provides relevant information about Amazon’s latest updates to its advertising platform and new features that can benefit advertisers. It includes specific details on the improvements made to the user experience, new tools like the audio generator and AI creative studio, as well as plans for future releases such as a campaign management hub and multi-touch attribution. The article also provides examples of how these updates have helped brands improve their performance. While it does not delve into broader implications or long-term trends, it is informative and focused on the topic.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Amazon’s updates to its advertising platform, Amazon DSP, which can impact advertisers and their campaigns. While there is no direct mention of financial markets or specific companies, the improvements to the platform may affect how advertisers spend their budgets and optimize their campaigns, making it relevant to financial topics related to advertising and marketing.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.

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