Temu Gains Ground with 3.5 Million Daily Users in Just One Month
- Amazon UK loses 1 million app users
- Temu sees rapid growth in daily mobile users
- Shein doubles daily users from 1 million to 2 million
- eBay’s daily mobile app users decline by nearly 2 million since January 2023
- Temu dominates time spent on the app at 18 minutes per day
- Shein, eBay and Amazon average 8 minutes per user daily
Amazon UK has lost over a million app users since the beginning of the year due to increasing competition, according to research from mobile analytics and business intelligence firm GWS. In January 2023, around 9.3 million daily shoppers used the Amazon app, which has now declined to 8.3 million. Temu, launched in April 2023, saw a sharp increase in daily mobile users to approximately 3.5 million within one month. However, since May 2023, its growth has plateaued with similar numbers of users on the app today. GWS also found that Shein experienced impressive growth in 2023, doubling its daily users from 1 million to 2 million over the past six months. eBay’s daily mobile app users have declined by nearly 2 million since January 2023, going from almost 6 million to 4.2 million currently. Dr. Paul Carter, CEO of GWS, stated that Amazon has been unchallenged in offering a complete ecommerce package for years through its mobile app but warned that retailers must stay ahead of the curve or risk falling behind as apps like Temu and Shein experience rapid growth.
Factuality Level: 8
Factuality Justification: The article provides accurate information about the changes in app user numbers for various e-commerce platforms based on research conducted by GWS. It also includes relevant quotes from Dr. Paul Carter, CEO of GWS, which adds credibility to the data presented. However, it could have included more context and analysis on the reasons behind these changes and the overall impact on the market.
Noise Level: 3
Noise Justification: The article provides relevant information about changes in app usage for various e-commerce platforms, including Amazon, Temu, Shein, and eBay. It also includes data from GWS research. However, it lacks a deep analysis of the reasons behind these changes or long-term trends, and does not explore the consequences of these shifts on consumers or businesses.
Financial Relevance: Yes
Financial Markets Impacted: The article discusses the decline in daily mobile app users of Amazon UK, eBay, and Shein which can impact their revenue and market share, affecting financial markets.
Financial Rating Justification: The article talks about changes in user numbers for major ecommerce companies’ apps, which can affect their sales and overall performance. This directly relates to financial topics such as revenue and market share.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the text.
www.retailsector.co.uk