Outages and Protests Hit Retail Giant

  • Amazon Prime Day website crash cost retailer over £75m in sales
  • 63 minutes of downtime during the 36-hour sale event
  • Customers faced issues accessing deals and making purchases
  • Social media users complained about the outage and protested against Amazon’s treatment of warehouse staff

The website crash experienced at the start of Amazon Prime Day has cost the online retailer over £75m in potential sales, according to sales aggregator site LovetheSales.com. The Prime Day landing page was reportedly not functioning properly and a number of customers were led to an error page or back to the homepage when they clicked links. With the company making £1,203,704 in sales per minute on the day, it was calculated that the time the site was down lost Amazon £75,833,333. Coresight Research said that the retail giant was projected to bring in £2.6bn during the Prime Day sales.

Factuality Level: 7
Factuality Justification: The article provides accurate and objective information about the website crash experienced by Amazon during Prime Day, including the estimated cost of lost sales and customer reactions on social media. However, it lacks some details such as the source for the £75m in potential sales figure and the number of customers affected.
Noise Level: 5
Noise Justification: The article provides mostly noise and repetitive information about the Amazon Prime Day website crash, with some mentions of customer complaints on social media. It lacks in-depth analysis or exploration of long-term trends or consequences of the event.
Financial Relevance: Yes
Financial Markets Impacted: Amazon’s stock price and investor sentiment
Financial Rating Justification: The article discusses the financial impact of Amazon’s website crash during Prime Day, which affected potential sales and customer satisfaction. This could potentially affect the company’s stock price and investor sentiment.
Presence Of Extreme Event: Yes
Nature Of Extreme Event: Financial Crisis
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: Although the website crash had a significant financial impact on Amazon, it did not result in deaths or injuries and was resolved relatively quickly. The long-term consequences are likely to be minor as Amazon is still a major corporation with a strong customer base.

Reported publicly: www.retailsector.co.uk