Earnest Analytics Reveals Key Findings on Shopper Behavior

  • Amazon Prime Day drives the most loyalty among summer sales events
  • 80% of shoppers who made purchases during the event only bought items at Amazon
  • Wayfair had the highest average spend per customer at $281
  • Amazon’s average spend per customer was $89
  • Target’s average spend per customer was $76
  • TikTok Shop saw a 81% increase in online sales during its Deals For You Days event
  • Online sales increased by 11% year over year during Amazon Prime Day

According to Earnest Analytics, Amazon’s Prime Day has emerged as the most successful summer sales event in terms of customer loyalty. Over 80% of shoppers who made purchases during the recent spate of sales only bought items at Amazon. Wayfair had the highest average spend per customer at $281, followed by Walmart online ($101), Amazon ($89), and Target ($76). The event saw a record $14.2 billion spent online across various e-commerce sites, an 11% increase year over year, according to Adobe Analytics data. TikTok Shop’s Deals For You Days also experienced a significant boost in sales, with a 81% increase compared to January and taking market share from Chinese competitors Shein and Temu.

Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about the performance of various retailers during Amazon’s Prime Day event and TikTok Shop’s Deals For You Days. It cites data from Adobe Analytics and Earnest Analytics to support its claims and compares the sales figures for different companies. However, it could be improved by providing more context about the methodology used in the research and including a broader perspective on the overall e-commerce market.
Noise Level: 4
Noise Justification: The article provides some relevant information about online shopping trends and sales performance during Prime Day, but it is mostly focused on promoting Aptos ONE and Earnest Analytics’ report. It lacks in-depth analysis or actionable insights.
Financial Relevance: Yes
Financial Markets Impacted: The article discusses the financial performance of various companies like Amazon, Walmart, Target and TikTok Shop during Prime Day and Deals For You Days sales events.
Financial Rating Justification: It mentions the financial impact on these companies in terms of sales and market share.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the text.

Reported publicly: www.retaildive.com