Shop the show technology enables mobile purchases while watching TV
- Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee
- Channel leverages “shop the show” technology for mobile purchases
- 75% of U.S. adults use mobile devices while watching TV
- Amazon Live content reached over 1 billion viewers in U.S. and India
- New channel features popular content from Amazon Live and collaborations with creators
- Channel can be accessed through Prime Video, Fire TV, and Freevee app
- Amazon’s advertising sales grew 27% YoY to $14.6 billion in Q4 2023
Amazon has introduced a new shoppable, ad-supported channel on Prime Video and Freevee. The channel utilizes Amazon’s "shop the show" technology, allowing viewers to purchase products seen on their TV screens via a mobile device. According to research by Samba TV, 75% of U.S. adults use a mobile device while watching television, making shoppable TV services increasingly popular. Amazon Live, which reached over 1 billion viewers in the U.S. and India last year, will provide popular content for the new channel, along with collaborations with creators. The channel can be accessed through the "Live TV" tab on Prime Video, Fire TV, or the Freevee app. This move is expected to boost Amazon’s advertising sales, which grew 27% year-over-year to $14.6 billion in the fourth quarter of 2023.
Factuality Level: 3
Factuality Justification: The article provides information about the increasing trend of using mobile devices while watching television and how Amazon is capitalizing on this trend with its shoppable TV services. However, the article lacks depth and context, and it reads more like a promotional piece for Amazon rather than a balanced news report. It contains a lot of details about Amazon’s strategies and partnerships but lacks critical analysis or alternative perspectives. The article also includes some exaggerated language, such as ‘a big win for the online retailer,’ which contributes to a sensationalist tone.
Noise Level: 3
Noise Justification: The article provides relevant information about the increasing trend of people using mobile devices while watching TV and how Amazon is capitalizing on this behavior through its ‘shop the show’ technology. It includes data and examples to support its claims. However, it lacks in-depth analysis of the long-term implications of this trend and does not explore potential consequences or risks associated with Amazon’s strategy.
Financial Relevance: Yes
Financial Markets Impacted: The article discusses the potential impact of Amazon’s shoppable TV services on its online retail business and advertising sales.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Rating Justification: The article focuses on the business strategies and potential financial implications of Amazon’s shoppable TV services, without mentioning any extreme events or their impacts.
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