EU Probes Amazon’s Data Practices and Buy Box Selection Criteria

  • Amazon accused of breaching EU antitrust rules
  • Preliminary view on distorting competition in online retail markets
  • Investigation into ‘Buy Box’ selection criteria
  • European Commission concerned about preferential treatment for Amazon’s retail business and logistics services

The European Commission has informed Amazon of its preliminary view that the company may have breached EU antitrust rules by using non-public business data from independent sellers on its marketplace to gain an unfair advantage in online retail markets. The investigation will also examine whether Amazon’s ‘Buy Box’ selection criteria favors its own retail business or sellers utilizing its logistics and delivery services. Margrethe Vestager, the Commission’s vice-president, emphasized the importance of a fair and undistorted access to consumers for all online sellers as e-commerce continues to grow.

Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about the European Commission’s preliminary view on Amazon potentially breaching EU antitrust rules. It also includes relevant details about the investigation into Amazon’s ‘Buy Box’ selection criteria and quotes from Margrethe Vestager. The article presents both the accusations against Amazon and its response, providing a balanced perspective.
Noise Level: 3
Noise Justification: The article provides relevant information about the European Commission’s preliminary view on Amazon potentially breaching EU antitrust rules and the opening of a second formal investigation. It also includes statements from Margrethe Vestager and Amazon’s response to the allegations. The article stays on topic and supports its claims with evidence, making it informative and relevant.
Financial Relevance: Yes
Financial Markets Impacted: European online retail markets
Financial Rating Justification: The article discusses the European Commission’s preliminary view that Amazon has breached EU antitrust rules, which could impact competition in the online retail market and potentially affect the company’s financial performance. It also mentions Amazon’s third-quarter income for 2020, showing its financial performance during the pandemic.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article, and the situation described does not meet the criteria for any of the extreme event categories. The European Commission’s accusation against Amazon is a significant issue for the company, but it is not considered an extreme event.

Reported publicly: www.retailsector.co.uk