Nine out of Ten Brits are Amazon Customers

  • Nine out of ten British people shop on Amazon
  • 70% of Amazon customers shop with the retailer at least once a month
  • Hardcopy media, electricals, fashion accessories and toys are popular purchases
  • 45% of UK households have an Amazon device
  • Half of Amazon users believe it has the cheapest prices
  • 60% of customers are loyal to the company
  • 70% of shoppers consider Amazon first when shopping online
  • 40% believe Amazon supports independent retailers
  • Almost half blame Amazon for physical store closures
  • Amazon Prime membership at 15 million in the UK
  • Prime members buy more and across a broader range of categories
  • Online sales account for only 9% of total UK retail sales

New research reveals that nearly all British people shop on Amazon, with 70% using the platform monthly and half believing it has the cheapest prices. Hardcopy media, electricals, fashion accessories, and toys are popular purchases. Over 45% of UK households own an Amazon device, primarily Kindle, Fire Stick, or Echo. Six in ten customers are loyal to the company, and 15 million have Prime memberships. Despite contributing to store closures, physical stores still account for 82% of total retail sales.

Factuality Level: 9
Factuality Justification: The article provides accurate and objective information about Amazon’s popularity, customer behavior, and impact on the retail industry in the UK based on Mintel’s research. It includes relevant data and quotes from an expert source. The article is focused on the main topic without digressions or personal opinions presented as facts.
Noise Level: 7
Noise Justification: The article provides relevant information about Amazon’s popularity and market share, customer behavior, and the impact on traditional retail. However, it contains some repetitive information and focuses more on reinforcing popular narratives without questioning them.
Financial Relevance: Yes
Financial Markets Impacted: Amazon’s stock and competitors
Financial Rating Justification: The article discusses Amazon’s growth, market share, and customer behavior, which can impact the company’s financial performance and its competitors in the retail sector.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the text

Reported publicly: www.retailsector.co.uk