Online Giant Swaps Own-Label Range for UK Supermarket’s Offerings
- Amazon removes ByAmazon ready meal range from stores and online platform
- Replaced with Morrisons’ The Best products
- Morrisons has been the supplier for ByAmazon range since a 2016 agreement
- ByAmazon range experienced growth in past year with new categories
- PwC senior retail advisor Kien Tan not surprised by move
- Focus on own-label offerings crucial for credible grocery operation
Amazon has removed its own-label ready meal range, ByAmazon, from Amazon Fresh stores and its online platform, replacing it with a selection of Morrisons’ The Best products. The e-commerce giant operates 21 physical stores in the UK, all located in London except for its Sevenoaks store in Kent. The ByAmazon range offered everyday essentials such as milk, British meat, freshly prepared sandwiches, and meals. Amazon Fresh stores also feature a significant range of Morrisons products. Morrisons has been the supplier for the ByAmazon range since a 2016 supply agreement that saw its products sold on Amazon.co.uk. The ByAmazon range experienced growth in the past year with new product categories like cereals, pasta, baking ingredients, and confectionery, both online and in stores. However, PwC senior retail advisor Kien Tan wasn’t surprised by the move, stating that to be a credible grocery operator in the UK, own-label offerings are necessary for certain product categories. He added that Amazon’s focus is also on fresh delivery services. In November, Amazon opened a new Fresh store in West Hampstead, marking a year since its last UK store opening.
Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about Amazon removing its own-label ready meal range, ByAmazon, from its stores and online platform. It also mentions the replacement with Morrisons’ The Best products and the history of the supply agreement between both companies. Additionally, it includes quotes from an Amazon spokesperson and a PwC senior retail advisor, Kien Tan, to provide insights on the grocery market in the UK.
Noise Level: 4
Noise Justification: The article provides relevant information about Amazon removing its own-label ready meal range and replacing it with Morrisons’ products. It also mentions the growth of the ByAmazon brand and Amazon Fresh store openings and closures. However, it lacks in-depth analysis or exploration of the consequences of these decisions on consumers or the industry.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Amazon’s decision to remove its own-label ready meal range, ByAmazon, from its stores and online platform, replacing it with Morrisons’ The Best products. Although there are financial aspects mentioned (e.g., product categories, supply agreement), the article does not directly impact financial markets or companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event in the text.
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