Shop, Save, and Get Rewarded with More Points on Amazon
- Customers can now earn loyalty points on Amazon for shopping at Morrisons
- New More Points scheme enhances grocery shopping experience
- Amazon introduces ‘grocery day’ option and delivery pre-reservation feature
- Non-Prime customers can shop groceries on Amazon with free same- or next-day delivery for Prime members
- Morrisons online director Charlotte Exell praises partnership with Amazon
Amazon has expanded its partnership with Morrisons to allow customers to earn loyalty points through their shopping experience. The new More Points scheme aims to enhance the grocery shopping experience on the online platform by introducing a ‘grocery day’ option for scheduling weekly deliveries and a delivery pre-reservation feature. Non-Prime customers can now shop groceries on Amazon, while Prime members enjoy free same- or next-day delivery with a two-hour window if they meet the minimum spend requirement. The service is available across the UK, featuring a wide range of products from Morrisons Market Street. Customers earn five points for every eligible Morrisons product purchased, and those who register their loyalty account and spend £70 in the first two weeks receive 500 points. Amazon’s grocery drive also includes its own-brand budget-friendly food line called Amazon Saver, debuted in the US with exclusive discounts on essential groceries.
Factuality Level: 8
Factuality Justification: The article provides accurate information about the new More Points scheme and its benefits for customers shopping on Amazon. It also mentions the expansion of the partnership between Morrisons and Amazon, as well as Amazon’s introduction of the Amazon Saver line in the US. However, there is a brief mention of unrelated weather information at the end which could be considered irrelevant.
Noise Level: 3
Noise Justification: The article provides relevant information about a new loyalty program and grocery delivery options for customers shopping on Amazon through Morrisons. It also mentions Amazon’s own-brand budget-friendly food line, but it could benefit from more in-depth analysis or discussion of the implications of these changes on the industry or consumer behavior.
Financial Relevance: Yes
Financial Markets Impacted: Morrisons and Amazon
Financial Rating Justification: The article discusses a partnership between Morrisons and Amazon that impacts financial markets as it affects their respective businesses, as well as the grocery shopping experience for customers. It introduces new features such as loyalty points, delivery options, and an own-brand budget-friendly food line by Amazon.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.
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