Beating Tesco and Morrisons by £8.10 and £11.47 per basket respectively

  • Aldi named the cheapest supermarket for 11th consecutive month by Which?
  • £8.10 cheaper than Tesco and £11.47 cheaper than Morrisons per basket
  • Aldi was £17.34 cheaper than Waitrose for an equivalent basket of items

Aldi has been named the cheapest supermarket in the UK for the eleventh month in a row by consumer group Which?. The monthly Cheapest Supermarket price comparison study examines the cost of a basket of groceries and household essentials. In April, Aldi was £17.34 cheaper than Waitrose, the most expensive supermarket, for an equivalent basket of items. Additionally, Aldi was found to be £8.10 cheaper than Tesco and £11.47 cheaper than Morrisons per basket. Julie Ashfield, Managing Director of Buying at Aldi, commented: ‘At Aldi, we believe access to great quality food and drink is a right, not a privilege. Shoppers want to know they are getting great quality produce at the best possible prices, so having Which? name us the UK’s cheapest supermarket for the eleventh month in a row is reassuring for our shoppers.’

Factuality Level: 10
Factuality Justification: The article provides accurate and objective information based on research conducted by a consumer group, cites specific cost comparisons between different supermarkets, and includes a relevant quote from Aldi’s managing director.
Noise Level: 3
Noise Justification: The article provides relevant information about Aldi being the cheapest supermarket in the UK for the 11th month in a row according to Which’s research. It also includes quotes from Aldi’s managing director. However, it lacks analysis of long-term trends or possibilities and does not delve into the consequences of this on consumers or the industry.
Financial Relevance: Yes
Financial Markets Impacted: Aldi, Waitrose, Tesco, Morrisons
Financial Rating Justification: The article discusses the cost and pricing of supermarkets in the UK, which can impact consumer spending and potentially affect the financial performance of these companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There are no extreme events mentioned in the article.

Reported publicly: www.retailsector.co.uk