Beating Waitrose by £14.30, Tesco by £8.79 and Morrisons by £10.16 per basket

  • Aldi named cheapest supermarket for 15th month in a row
  • £14.30 cheaper than Waitrose, £8.79 cheaper than Tesco and £10.16 cheaper than Morrisons per basket
  • Aldi basket cost £65.21, Lidl £66.53, Tesco £74, Asda £71.48, Sainsbury’s £74.12, Waitrose and Ocado £79.51 and £79.38
  • Julie Ashfield: ‘families can rely on us for great quality products at the lowest possible prices’

Aldi has been named the cheapest supermarket for the fifteenth month in a row according to Which’s Cheapest Supermarket Price Comparison data. The latest research shows that in August, Aldi was £14.30 cheaper than the most expensive supermarket, Waitrose, for an equivalent basket of items. Which? also revealed Aldi to be £8.79 cheaper than Tesco and £10.16 cheaper than Morrisons per basket. The total cost of an Aldi basket was £65.21 followed by Lidl (£66.53). While Tesco (£74) and Asda (£71.48) were the next most expensive, a Morrisons and Sainsbury’s basket cost £75.37 and £74.12, respectively. Julie Ashfield, managing director of Buying at Aldi, said: ‘As summer draws to a close and families begin preparing to go back to school or university, August and September can represent financially challenging months for many. However, with fifteen consecutive months as the UK’s cheapest supermarket, families can rest assured that they can rely on us for great quality products at the lowest possible prices, and that we’ll continue to support our customers in these testing times.’

Factuality Level: 10
Factuality Justification: The article provides accurate information based on a reliable source (Which?), presents clear comparisons between supermarket prices, and includes a relevant quote from Aldi’s managing director.
Noise Level: 2
Noise Justification: The article provides relevant information about Aldi being the cheapest supermarket for fifteen consecutive months according to Which?’s data and includes quotes from a representative of the company. It also compares prices with other supermarkets. The content is focused on the topic and supports its claims with specific numbers.
Financial Relevance: Yes
Financial Markets Impacted: Aldi, Waitrose, Tesco, Lidl, Asda, Morrisons, Ocado and Sainsbury’s
Financial Rating Justification: The article discusses the cost of groceries and household essentials at various supermarkets, which can impact consumer spending habits and potentially affect the financial performance of these companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the text.

Reported publicly: www.retailsector.co.uk