Aldi Saves £25.23 Compared to Most Expensive Waitrose, According to Which? Research

  • Aldi named as the cheapest supermarket for the second month in a row by Which?
  • Savings of £12.62 compared to the average Big Four basket
  • Research based on a basket of 47 items including groceries and household essentials
  • Aldi found to be £74.23 cheaper than Waitrose
  • Managing director of Buying at Aldi, Julie Ashfield, says they’re determined to help families during the cost-of-living crisis

Aldi has been named the cheapest supermarket in the UK for the second consecutive month by consumer group Which?, with savings of £12.62 compared to the average Big Four basket. The research involved comparing a basket of 47 items, including groceries and household essentials. Aldi was found to be £74.23 cheaper than Waitrose, the most expensive supermarket. Julie Ashfield, managing director of Buying at Aldi, said: ‘We know that across the nation many families are finding things tough due to the cost-of-living crisis. At Aldi, we’re determined to help by keeping costs low and quality high for our customers. We’re thrilled to yet again be named the UK’s cheapest supermarket.’

Factuality Level: 10
Factuality Justification: The article provides accurate information about Aldi being the cheapest UK supermarket based on a price comparison conducted by Which? and includes relevant quotes from Aldi’s managing director.
Noise Level: 3
Noise Justification: The article provides relevant information about Aldi being the cheapest UK supermarket during the cost-of-living crisis and includes quotes from a representative of the company. It also compares prices with other supermarkets. However, it lacks in-depth analysis or exploration of long-term trends or consequences of decisions.
Financial Relevance: Yes
Financial Markets Impacted: UK grocery retailers
Financial Rating Justification: The article discusses Aldi being the cheapest UK supermarket, impacting consumer spending and potentially affecting sales for other supermarkets like Morrisons, Tesco, and Waitrose.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the text.

Reported publicly: www.retailsector.co.uk